Dilip Soman

Dilip Soman is a Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management, University of Toronto. He has degrees in behavioral science, marketing, and engineering, and is interested in the applications of behavioral science in organizations, and for welfare and policy. He is the co-author of Managing Customer Value (2022), author of The Last Mile (2015) and co-editor of The Behaviorally Informed Organization (2021) and Behavioral Science in the Wild (2022). He has taught in the U.S.A, Hong Kong and Canada, and has worked with several corporations, governments and start-ups. His non-academic interests include procrastination, cricket, travel, and taking weekends seriously.