Peter Fisk is a global business thinker, bestselling author and inspiring speaker, whose career was forged in a superconductivity lab, accelerated by managing supersonic travel, shaped in corporate development, evolved in a digital start-up, and formalised as CEO of the world’s largest marketing network. He now leads GeniusWorks, a strategic innovation accelerator based in London. He is also Thinkers50 Global Director, founder of the European Business Forum, and a professor of leadership, strategy and innovation at IE Business School in Madrid, where he leads their senior executive programs.He has 30 years of practical business experience, working with business leaders in over 300 companies and 55 countries, from Adidas to Aeroflot, Cartier and Coca Cola, McKinsey to Microsoft, P&G and Pfizer. His distinctive approach is future back and outside in, fusing insights with inspiration, creativity and structure.His 8 books in 35 languages fuse the brains of Einstein and Picasso, explore the creativity of da Vinci, reframe sustainability for innovation, and explore the world’s most innovative companies. His most recent book was “Gamechangers” which will be followed by “Business Recoded” to be published in September.