Harness the power of social networks. In this course, with the support of an outstanding faculty, you’ll learn how to develop an innovative social media strategy and craft effective digital content to spread information relevant to your UN work and increase your influence on social media platforms.
Social media has been rapidly gaining prominence in recent years, transforming into a crucial communication platform for organizations and individuals. Facebook, YouTube, Instagram and X (previous known as Twitter) have more than 4 billion monthly users, and the number of social media users across the globe is set to grow exponentially. Capitalizing on, and effectively navigating the social media landscape is essential to communication success for United Nations(UN) agencies, funds, missions and organizations.
This programme is designed to meet the needs of UN staff working with social media. It will give you an overview of the pros and cons of social networks and fundamental concepts including branding, networking and influencing. Sign up for the programme to master social media skills which will enable you to boost visibility across social media platforms, interact effectively with an engaged audience, build cost-effective and targeted campaigns. The goal is to help you create a social media strategy in line with the wider communication objectives of your organization. Social media monitoring and analysis will also be a significant component of the programme.
This course is delivered entirely online. It is a self-paced course that participants can start at any time and complete activities at their own pace. Once started, from the date of receiving the login details, the participant is required to complete all activities within four months. Once completed, they will be required to complete the end-of-course questionnaire and get a certificate. There is no weekly webinar in this course.
Lesson 1: Leveraging Social Media to Tell the UN’s Story
Lesson 2: Developing a Social Media Strategy & Essential Social Media Skills
Lesson 3: Campaigning on Social Media:
Lesson 4: Creating Effective Campaigns and Engaging Videos
Lesson 5: Shareability is Key
This course is aimed at UN communication officers, project managers, and other UN staff involved with or interested in leveraging social media to achieve team and organizational goals.
The course fee is $550