Social media offers real-time opportunities to engage with institutions and individuals worldwide, but also offers challenges in the UN in terms of language, style, real-time responsiveness and high levels of interaction with the general public. This course provides an overview of the many tools available and facilitates interactive discussions on the pros and cons of different tools for your specific situation.



Upon successful completion of this course, participants will:

  • Develop and sustain an online brand, suitable for their needs and goals;
  • Select the right mix of social media tools and platforms, depending on their goals and priorities;
  • Explore the challenges of finding one’s voice, both as an individual and as a representative of a large, complex organisation like the UN;
  • Create effective strategies to deal with online criticism and minimise the reputational damage of any attack;
  • Report and measure online success;
  • Identify key people in their field of interest in order to build and maintain networks and increase their online influence;
  • Apply techniques to boost their online leadership, by discovering ways of motivating and inspiring people online.

Course Methodology

Course Methodology: 

This course is delivered online. It combines synchronized sessions in our virtual classroom, led by subject matter experts, with self-paced activities and interactive group discussions.

The weekly synchronized sessions are conducted on the WebEx online platform. Participants need a computer (or mobile device), a reliable internet connection and either headset with microphone to connect to the audio through the computer, or a telephone. We recommend accessing audio through the computer. No special software is required; but participants must be able to access WebEx, so please check the admin rights on your computer. We will send instructions for WebEx access to registered participants. We recommend you download the application and test your access in advance.

The five synchronized online sessions are from 2:00 pm – 4:00 pm Rome-time (8:00 am – 10:00 am New York-time), on TUESDAYS.

The self-paced components and discussion forum for each week of the course are designed and structured on the UNKampus, UNSSC’s Learning Platform.

Course Contents

Course Contents: 
  • Week 1 – Branding: The importance of online brand; authenticity; transparency; dealing with criticism
  • Week 2 – Influencing: Building and maintaining networks; online leadership; crisis management
  • Week 3 – Learning: Online and informal learning; ecology of tools
  • Week 4 – Reporting: Measurement of social media organization performance; managing your supervisor on the “web”; changing and adapting the business language.
  • Week 5 – The UN and Social Media: Criteria for a good UN post; short and long-term campaigns; means of engagement and identification of targeted audiences.

Target Audience

Target Audience: 

UN Communication Officers, project managers, and other UN staff involved or interested in leveraging social media to achieve team and organizational goals.

Cost of participation

Cost of participation: 

The course fee of 1,250 USD covers full participation in the online course.

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